Effective communication starts with a robust strategy. And while many organizations have this nailed, many do not. That's where we can help.
We work with mature enterprises and tech startups alike to develop communication platforms, strategies and message frameworks that are rooted in brand truths, truly differentiating, and capable of being translated into multi-channel programs that reach and engage all stakeholders.
The leaders of any business and the stories they tell are essential ingredients of every effective communications program.
We help tech firms identify and hone appropriate platforms and messages for CEOs and other C-Suite executives. Then we develop programs designed to establish them as thought leaders, through a combination of owned content, earned and social media, and visibility at hand-picked industry events and conferences.
Almost every organization will face a crisis at some point.
We help identify, rank and anticipate issues, recommending measures to minimize the risk of full-blown crises, and design protocols for responding.
Every crisis plan needs stress-testing, and we run a variety of workshops and training courses to ensure organizations are prepared for every eventuality.
Every successful organization produces a regular flow of high-quality content. But with limited resources, this often is not a priority.
Our content-first approach sees us work with tech firms to write and produce engaging content that is aligned with commercial strategies and messages, from CEO blogs to white papers to full-blown campaign toolkits.
Having a clear and consistent social media presence demonstrably enhances any organization's reputation.
Even in the B2B space, it is no longer a 'nice-to-have'.
As part of our content-first approach, we manage social programs across multiple channels, providing companies with not just a voice, but a distinctive point of view, through social content that drives brand engagement.
Independent media still carry huge authority, and the implied endorsement of coverage confers great credibility on a brand.
But undirected coverage just anywhere is a waste of resources.
We identify media that will move the needle for you and focus our efforts on them, creating content that has value to their readers, viewers or listeners, and using that content to guide our media relations.
Finding the right leader for your communications function takes time. Leaving a vacuum, even for a short time, can result in missed opportunities and reputation risk.
Our senior consultants can undertake interim placements at VP or Director of Comms level, stepping in to lead this important function and ensure continuity.
This enables you to take the time needed to find the best possible permanent solution.
The ebb and flow of work in most PR agencies often creates resource crunches that are hard to manage.
Our senior consultants are available to help manage agency overflow, whether that's leading or contributing to new business proposals, backfilling critical account leadership roles, or working behind the scenes on strategy, content, or other areas on a full- or part-time basis.
There is increasing pressure on in-house and agency communications teams to demonstrate the value of what they deliver. But all too often, measurement and evaluation is an afterthought.
Using internationally agreed best practices as defined by AMEC, we develop measurement frameworks for communications programs that go far beyond vanity metrics to measure what really matters.