Our purpose is to enable tech firms to build reputations of value by reaching, engaging and influencing their stakeholders through a content-first approach.
The traditional PR model is no longer enough.
The way we seek out and consume news, information and other content that informs our opinions has undergone a massive transformation over the past decade, and continues to evolve -- more media outlets, but fewer journalists; high-quality owned content; and search algorithms dictating what cuts through.
Media coverage is still important, but it should not be the only way your audience discovers your brand.
Media coverage should not be the only means of building a reputation of value.
Our content-first approach replaces the old-fashioned obsession with media impressions with a healthy new obsession with reaching, engaging and influencing audiences across multiple channels.
So you think you need a tech PR agency? Perhaps so, but are you getting value? In the traditional agency structure, junior staff are allocated more hours, leaving many clients feeling short-changed. Where is the senior strategic counsel for which you hired an agency in the first place?
Our structure guarantees senior attention at all times. No junior staffers, just experienced communications professionals. Strategy and delivery. And our minimal overhead means you get more bang for your buck.
Failure to plan is planning to fail. We do not start to execute a communications program without first agreeing a robust plan, based on strategic insights into your business, your market and your audiences. And at the end of each project, you'll benefit from a detailed assessment of program performance, using all available metrics, enabling us to optimize future success.
Our content-first, holistic approach reduces the risk inherent in any program that relies solely or mainly on pure media relations, so you can be confident of reaching and engaging your audiences, and deriving a return on your investment.
Brand communications deliver results over time, but unlike most PR agencies, we encourage project scopes, further reducing risk and building confidence in our approach.
Jon has almost 30 years of communications consultancy experience, gained on both sides of the Atlantic, advising C-suite executives of mature enterprises, founders of early-stage startups, and everything inbetween.
He has spent the past decade in technology communications, first running the PayPal business across the EMEA region, then moving to San Francisco and leading the West Coast team for global PR firm, Grayling, and North America for emerging tech agency Clarity.
Over that time, Jon has worked with scrappy start-ups and mature enterprises alike, advising ambitious founders and seasoned C-suite executives in B2C and B2B tech firms.
In late 2022, Jon founded Coldharbour Communications, a consultancy focused on providing content-first brand communications services to technology businesses.
Additionally, since 2018, Jon has served on the international Board of the Association for Measurement and Evaluation of Communication (AMEC), focused on embedding best practice measurement and evaluation methodologies throughout the agency world.
A frequent judge of communications and creative industry awards, Jon also speaks at professional conferences around the world, on topics including crisis management and measurement and evaluation.
British-born, Jon is currently resident in San Francisco.
“Coldharbour supports us with content, social media and press relations.
“We think of Jon as a key member of the team. We value his counsel and he always delivers.”
Head of Finance and Operations,
“We hired Coldharbour to support us through our rebrand in 2023, and Jon has provided valuable input on our narrative and market positioning.
“We had not previously invested in PR, and Jon established our comms function from scratch.”
Director, Brand, Content and Creative, Upright
Lead Consultant, Jon Meakin explains why he chose to call his consultancy Coldharbour Communications, and what the name means:
Before I moved to San Francisco, I spent many years living in London, mainly in and around Brixton. Brixton is famous for many things, from the Clash song, to the riots of the early 1980s, to the amazing West Indian food scene, courtesy of the population that settled there from the late 1940s. It sits at the crossroads of a number of streets that date back to Medieval times, including Coldharbour Lane.
But none of these musical connections are why I chose the name.
A ‘cold harbour’ was once the name given to a place of safety for weary travelers, usually an uninhabited shelter, often along a well-known route.
Aside from my abiding fondness for Brixton, I liked the idea of a communications consultancy providing a place of safety and security for clients.